Writing Good Blog Posts

How to Write Powerful Posts

 Powerful posts hook people into a conversation; plunge them into dilemmas; arouse their sympathies and emotions. They put you in the middle of the action; carry you away from the world; make you think.  They trigger change, provide blinding revelations, make people laugh and feel good again. Powerful posts make people angry, destroy schedules and divert people from their purpose.

In short, powerful posts engage the reader.  Reading them becomes an instant priority.  They’re irresistible.

 So How Do You Do That?

A lot of it can be created through your writing methods.  You don’t have to be brilliant.  You don’t have to have a degree in literature or journalism. You just have to observe the rules of putting together a great post. Try:

1.     A short, punchy headline that is irresistible.

2.     A first sentence that “hooks” the reader

3.     A great resource box or bio, no more than two lines, tops

4.     Professional caliber, original photos

5.     A Thumbnail photo of you, resized ready to fit their specs

6.     Breaks in the text.  Short paragraphs, numbered lists, bullet points and subheads all help people to read posts quickly and easily.

Remember that online readers scan first – until they find something that “grabs” their attention.  While photos aren’t always necessary many blog owners love it when you provide quality photos they can use to enhance your article.

Is it working?

Pay attention to posts that get the most comments.  Whether they’re positive or negative, a high degree of interaction and activity is a sign you’re doing something right!  You can also measure success by if you have increased opt in’s to your email newsletter after you’ve posted, if you have increased traffic to your site afterwards, or if you’ve posted on someone else’s site – what’s their change in site statistics?

At the end of the day – blogging is too important not to do it. So pick a date, pick a topic, and START.

Category: Blogging, Writing

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