What Kind of Information Products Are There?


You’ve decided to capture your knowledge for your customers! That’s an amazing first step!  But don’t feel like that all products are now just “e-” products.  There’s a whole world of products you might want to sell that are physical too:

  • Booklets
  • Laminated Sheets
  • Bookmarks
  • Wallet Cards
  • Books
  • Workbooks
  • CDs
  • DVDs

People like to consume content in a variety of ways. Give them choices and you’ll capture more of your audience and you’ll come to understand which formats they prefer for specific types of info.

BONUS TIP: consider using snip its – brief parts – of your various information product on your website. You can pull, for example, an excerpt of a book you’ve written and publish that in your blog. Then suggest the reader either download a longer excerpt (ie: a chapter) or send them to your shopping page.

Category: Products

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