Category: Uncategorized

Recent Writings

We All Need Heros

Even when you’ve been doing your job a while – it’s nice to have someone you can look to as “having it all together.” I’ve been a professional marketer for (GASP) more than half my life, and even gotten a few letters after my name to go with that experience.  During that time, I’ve written […]

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Marketing Quote of the Day

Social media are tools. Real time is a mindset. ~~~David Meerman Scott

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Marketing Quote of the Day

The attention economy is not growing, which means we have to grab the attention that someone else has today. ~~~Brent Leary

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What's the customer experience on your website?

What’s the customer experience on your website?

Whenever a customer asks me to checkout their retail or office facility, it’s usually to help diagnose what’s happening in the environment — to determine what the customer experience is. Are shopping carts placed in an easy to find place? Are shopping baskets strategically positioned throughout the store? Is the office warm and inviting? The […]

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Testing What Works

Whenever a business owner tells me how successful a marketing campaign has been, I typically ask him/her: “How do you know?” Tracking and testing your marketing tactics – while sounding like a drudgery – can be quite helpful so that you know what you should keep doing more of, what to quit doing, and how […]

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