Category: Sales

Recent Writings

Are your customers invisible?

I don’t rant often. I don’t pick on retail employees, because I, too, was a young college student making ends meet by working retail not that long ago.  And I’ve had many, many former retail employees as students and as employees since. I know their pain and the hard work it takes to be a […]

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Building Relationships with Customers

Building Relationships with Customers

There’s an old Girl Scout song: “Make new friends, but keep the old. One is silver and the other gold. Long time customers are a bit like that song. It’ not that new customers aren’t important – they are. But don’t forget about your long time existing customers too. They’ve hung around with you through […]

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Pre-selling: what is it? Can I do it?

Pre-selling: what is it? Can I do it?

Let’s answer the question in the headline first: YES. Pre-selling can be seen as a number of activities – but in essence, it’s more than just gathering orders before the release of a book or DVD.  Pre-sale activities are ANYTHING that will move the customer further along the sales process and into finally purchasing the […]

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What's the difference between Squeeze Pages Vs Opt Ins

What’s the difference between Squeeze Pages Vs Opt Ins

What’s the difference between a Squeeze page and an Opt-in? An Opt-in is usually a box – a pop up or a spot on your home page.  You offer the reader or visitor a “gift” or what some  people call “an ethical bribe.”  In exchange for giving you their email, you give the visitor an […]

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Is it Time for You To Consider Affiliate Marketing?

Imagine yourself in a tug-of-war scenario. You’re on the right all by yourself trying to pull those hundreds and hundreds of customers you want to reach into your marketing funnel. It’s not impossible to pull them all to your side without help. But what would happen if you added two more people to your side […]

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