Category: Products

Recent Writings

How much? Choose your pricing carefully

How much? Choose your pricing carefully

Pricing seems to be a stumbling block for a lot of new business owners… even new sales people. There is such a prevaling attitude that the best way to get sales is to have the lowest price — or that this is all that everyone cares about — that many newbies fall into this trap, […]

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Ask for product review to open doors… but be careful

Imagine this – you’re trying to figure out which movie to go see this weekend. Which do you choose: the movie you’ve never heard of, OR the movie you saw being reviewed on Good Morning America today as potentially one of the best movies of the year? Most will pick the movie they’ve heard of. […]

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What Kind of Information Products Are There?

What Kind of Information Products Are There?

Congratulations!  You’ve decided to capture your knowledge for your customers! That’s an amazing first step!  But don’t feel like that all products are now just “e-” products.  There’s a whole world of products you might want to sell that are physical too: Booklets Laminated Sheets Bookmarks Wallet Cards Books Workbooks CDs DVDs People like to […]

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Can You Productize Your Knowledge?

You have knowledge. Years and years of expertise hard won from numerous customers, infinite numbers of dilemmas and too many customer issues to count. So why not package what you know? There are a few ways to approach the development of an information prouduct. You can create a physical product or a digial product. Or […]

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