Category: PR

Recent Writings

Beware: all publicity isn't always good publicity

Beware: all publicity isn’t always good publicity

We’ve all heard the old maxim:  “Bad press is better than no press.”  And while there is a bit of truth to that (as many sayings have) you want to be careful in how closely you adhere to that philosophy. One group of marketers believe that bad press should be avoided at all costs – and that getting […]

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In this e-World: Don’t Forget Traditional Promotions

In this hyper connected, electronic world it’s easy to forget any form of marketing that doesn’t have an “e-” in front of it.  But “traditional” doesn’t have to mean “unproductive.”  So consider mixing in a few of these tactics among your other web-based marketing concepts. Press releases for your local newspapers or appropriately targetted magazines – […]

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