Category: Market Research

Recent Writings

Step 1: What is your research objective?

In recent posts we’ve been talking about the research process. As discussed earlier, there are five steps to the research process (see previous for the high level overview.) In step 1 we ask what is the research objective. Now – that’s the researchy-theoretical-geek in me talking. So let’s translate that into normal business-speak: what do […]

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Marketing research has a process?

Marketing research has a process?

Yes, Virginia, there really is a process to marketing (woops – did I just date myself there?). You can pick up just about any marketing book and find a process for marketing research. Some have 7 steps… others have 9. I’ve seen some with 11, 12, 13 steps (to which I say – how in […]

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The Basics – What is Research?

For a lot of people, when I say I do research, their eyes roll in the back of their heads and then get catatonic. Really – marketing research doesn’t have to be scary. It isn’t scary! It’s just all about perspective. When we do market research, it’s not about solving world hunger or finding the […]

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Please don’t ask….

A very large, very famous, well known grocery store called me one time, wanting to ask me a few questions about my most recent shopping experiences at their store. I happen to fall in a very select group of customers – club card member who also has groceries delivered, has a household income in excess of X, […]

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Data, data everywhere...

Data, data everywhere…

I know a marketing manager who often shares (or rather BRAGS) about how he has this “mountain of data” on his customer base. “You have NO idea how cool it is! I have [fill in the appropriate information] about my customers… I know when they buy…. I know how they buy, how they pay, what […]

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