Category: Market Research

Recent Writings

Step 5: Solve the problem

Step 5: Solve the problem

So let’s go back to our original item, step 1: what is it you want to know? Let’s assume for a minute that you wanted to know “are my prices keeping up with the competition?” You’ve gone out and gathered plenty of information about the competition, gotten menus, photos of average servings, etc. The data […]

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Step 4: keep it simple (Analysis)

So, you’ve determined what kinds of data you need to solve  your problem. You’ve designed a survey that you just KNOW will get you the answers you need. You’ve implemented the study – gotten surveys back…. now what? A pile of surveys won’t solve your business problem. Only the analysis will. I’ve seen all sorts […]

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Continuing Step 3: Getting that data

As we started talking about, there’s two basic types of data: qualitative and quantitative. But just as there are different types of information, so too are there different ways of getting information. For the moment, we won’t discuss running experiments (ie: do shoppers buy more when the sale signs at the grocery store say “limit […]

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Step 3: What kind of information do you need?

I have a research partner who does qualitative research. I do quantiative. There are people who have their preferences, but a mix of both methods is a good thing…. Oh – wait: you’re asking…. what’s qualitative and quantitative data? Ok – let’s start there. Qualitative data tells us “how.” Quantitative data tells us alot of […]

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Step 2: The Go-No Go decision point

Step 2: The Go-No Go decision point

If you’ve been following along, we’re covering what the research process is here in my blog area. Step 1 asked “what do you want to know.”  Step 2 now asks “what information do you have?” This is where the rubber meets the road- do you do original research (or otherwise called “Primary Research”) to solve […]

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