Category: Market Research

Recent Writings

What's the customer experience on your website?

What’s the customer experience on your website?

Whenever a customer asks me to checkout their retail or office facility, it’s usually to help diagnose what’s happening in the environment — to determine what the customer experience is. Are shopping carts placed in an easy to find place? Are shopping baskets strategically positioned throughout the store? Is the office warm and inviting? The […]

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Ways to Target Your Market: Geo-segmentation

Ways to Target Your Market: Geo-segmentation

When marketing, it’s important that you know and understand your target audience’s pain, desires, wants and needs so that you can portray to them that you understand (through your marketing materials – blog post, reports, webinars, etc) their challenges, or hopes and dreams, and how your services can provide the solution. A lot of people […]

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Watch and Learn from Your Competition

Watch and Learn from Your Competition

 There are different viewpoints about how and if you should pay attention to the competitive market place. I was watching an interview with Frank Rich, famous columnist for the New York Times and author of “The Greatest Story Ever Sold, when he dscribed how competition has changed in the news industry. He shared that not […]

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Research is for Small Biz People Too

I once read an article on another business person’s website where his readers were openly criticizing him for his wide range of information sources, one of which they did not approve of. The readers were (theoretically) business people. People who either are in business, want to be in business, want to improve their businesses, etc.  So I […]

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Who is your customer?

Someone once asked me why I was such a popular teacher. While I usually have fairly flip answers for such things (ie: I bring donuts at the end of the term or on test days), there really are some things  knew as a marketer tht helped me as a teacher. I understood my customer. Understanding your customer […]

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