Category: Customer Relationships

Recent Writings

Are your customers invisible?

I don’t rant often. I don’t pick on retail employees, because I, too, was a young college student making ends meet by working retail not that long ago.  And I’ve had many, many former retail employees as students and as employees since. I know their pain and the hard work it takes to be a […]

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Video Game Lessons for Improving your User Interface/Experience

I hate my remote control. I’m sure many of you have had this experience: you know the one I’m talking about. Where your 9 year old kid can figure out 15 ways to do something with technology, but you’re still left trying to figure out how to record Star Trek: TNG? Technology companies know this. […]

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Celebrate Your Customers All Year Long to Have a Happy Holiday Season

If you want to ring in the New Year with record holiday sales, better take a closer look at your customer relationships rather than your store decorations, recent research shows. In recent studies, Motista, a customer research firm, has found that only 24% customers plan on purchasing from a retailer they shop with currently. That […]

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Invest in your customer relationships

You’ve probably heard it before but it bears repeating. People do business with those they know, like and trust. You have to take the time to build a relationship with your readers, subscribers, social media friends, etc. Good social media marketing involves creating and nurturing online relationships.  And if you’re into either internet marketing or you […]

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Managing your customer base

Managing your customer base

 Databases. It can start simply at first, certainly. But the more information you gather, the more valuable your database will become. After all, think about it: there are businesses are bought SOLELY because of the value of the customer list that comes with the business. So as you start building your customer list, you’ll eventually want […]

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