Category: Customer list

Recent Writings

Managing your customer base

Managing your customer base

 Databases. It can start simply at first, certainly. But the more information you gather, the more valuable your database will become. After all, think about it: there are businesses are bought SOLELY because of the value of the customer list that comes with the business. So as you start building your customer list, you’ll eventually want […]

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Building Relationships with Customers

Building Relationships with Customers

There’s an old Girl Scout song: “Make new friends, but keep the old. One is silver and the other gold. Long time customers are a bit like that song. It’ not that new customers aren’t important – they are. But don’t forget about your long time existing customers too. They’ve hung around with you through […]

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A name in exchange for...? Creating Good Opt-ins

A name in exchange for…? Creating Good Opt-ins

A lot of people get confused about Opt-in boxes (or some say pages).  But they don’t have to be… just consider a few pieces of information. Don’t Let Your Sign-up Box Stand Alone When you first put it up on your site, announce it. Tweet about the offer the sign up box gives access to. […]

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What's the difference between Squeeze Pages Vs Opt Ins

What’s the difference between Squeeze Pages Vs Opt Ins

What’s the difference between a Squeeze page and an Opt-in? An Opt-in is usually a box – a pop up or a spot on your home page.  You offer the reader or visitor a “gift” or what some  people call “an ethical bribe.”  In exchange for giving you their email, you give the visitor an […]

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Finding your way in business

What a no-holds-barred conversation with Tim Sykes! You don’t have to be into finance or stocks to appreciate this interview. Tim talks about the importance of building good email lists, knowing what appeals to your customers, and seeing through so much of the junk that is on the web. Something that Tim really talks about […]

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