Category: Customer database

Recent Writings

Celebrate Your Customers All Year Long to Have a Happy Holiday Season

If you want to ring in the New Year with record holiday sales, better take a closer look at your customer relationships rather than your store decorations, recent research shows. In recent studies, Motista, a customer research firm, has found that only 24% customers plan on purchasing from a retailer they shop with currently. That […]

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Managing your customer base

Managing your customer base

 Databases. It can start simply at first, certainly. But the more information you gather, the more valuable your database will become. After all, think about it: there are businesses are bought SOLELY because of the value of the customer list that comes with the business. So as you start building your customer list, you’ll eventually want […]

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Building Relationships with Customers

Building Relationships with Customers

There’s an old Girl Scout song: “Make new friends, but keep the old. One is silver and the other gold. Long time customers are a bit like that song. It’ not that new customers aren’t important – they are. But don’t forget about your long time existing customers too. They’ve hung around with you through […]

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Creating Strong Customer Relationships through Value

Creating Strong Customer Relationships through Value

No matter what type of business you are involved in, developing a solid backend system will instantly maximize your income and the overall value of every single customer you acquire. Creating a backend system isn’t all that difficult, in fact, all you really need to do is create two products that complement each other and […]

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Who is your customer?

Someone once asked me why I was such a popular teacher. While I usually have fairly flip answers for such things (ie: I bring donuts at the end of the term or on test days), there really are some things  knew as a marketer tht helped me as a teacher. I understood my customer. Understanding your customer […]

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