Category: Basics of Marketing

Recent Writings

Should I care about the 4Ps? (Promotion)

The short answer? YES.  But I do want you to think a little differently about them.  The 4Ps of marketing are a quick and easy way to remember the core elements of marketing: product (what are you selling),  price (for how much are you selling it), place (how can your customer find your product), and […]

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4Ps Relevancy – Place

As part of this ongoing conversation, we’re talking about the 4P’s of marketing:  product (what are you selling),  price (for how much are you selling it), place (how can your customer find your product), and promotion (how would your customer know about your product). Back in the good old days, we used to talk about […]

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Do The 4P’s Matter?

When people know that I’m a university professor, I get the question occassionally “do the 4P’s really matter these days?” Can I be direct? YEEEEESSSSSS! In short, yes. The long answer is, we might think about the 4P’s differently today than maybe you did back in college. The 4Ps of marketing are a quick and […]

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