Tag: "Featured"

Recent Writings

Managing your web presence and responsiveness

Managing your web presence and responsiveness

Now that you’ve created a website or Facebook Presence, it’s helpful if you follow a set of guidelines that will ensure that your website is well tended to and your readers well looked after. Don’t Disappear for long periods of time  Don’t disappear for long periods, being a “hit and miss” poster.  Even if you […]

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Beware: all publicity isn't always good publicity

Beware: all publicity isn’t always good publicity

We’ve all heard the old maxim:  “Bad press is better than no press.”  And while there is a bit of truth to that (as many sayings have) you want to be careful in how closely you adhere to that philosophy. One group of marketers believe that bad press should be avoided at all costs – and that getting […]

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Ask for product review to open doors… but be careful

Imagine this – you’re trying to figure out which movie to go see this weekend. Which do you choose: the movie you’ve never heard of, OR the movie you saw being reviewed on Good Morning America today as potentially one of the best movies of the year? Most will pick the movie they’ve heard of. […]

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Getting Accepted as a Guest Blogger: It's a bit like dating

Getting Accepted as a Guest Blogger: It’s a bit like dating

So you’ve been listening to everyone (possibly even me) about why you should occasionally guest blog. And you’ve bought in. But now what? What do you do to “get accepted?” How do you approach this? Guest blogging is a bit like dating: it’s going to take some nerve, gumption and yes even a willingness to […]

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Pre-selling: what is it? Can I do it?

Pre-selling: what is it? Can I do it?

Let’s answer the question in the headline first: YES. Pre-selling can be seen as a number of activities – but in essence, it’s more than just gathering orders before the release of a book or DVD.  Pre-sale activities are ANYTHING that will move the customer further along the sales process and into finally purchasing the […]

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