Step 4: keep it simple (Analysis)

So, you’ve determined what kinds of data you need to solve  your problem. You’ve designed a survey that you just KNOW will get you the answers you need. You’ve implemented the study – gotten surveys back…. now what?

A pile of surveys won’t solve your business problem. Only the analysis will. I’ve seen all sorts of methods small business owners have done: stroke tally, averages, ranges, you name it. And in some instances, that’s just fine. If you’re trying to figure out where your clients are in relation to your store, maybe a pushpin map is the best way to analyze their addresses (or other geo-mapping program – Microsoft Streets & Trips as an example). The important thing is to ANALYZE the data so that you can do something with it.

Category: Market Research

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