Social Media Tip 6: The Common Touch

People often feel that in order to be “out there” tweeting and hob-nobbing in the social media world that they have to be really high tech.

Ok, sure, that might have been true early on in the advent of social media, but not so these days says Dan Zarrella, Hubspot’s social media scientist. These days, yes, having knowledge about the technology helps, but what’s more important is the ability to translate the skills and technology into information that your common follower or customer can use.

Zarrella’s most recent studies “The Science of Social Media” dispells the myth that only high tech folks can succeed at the social media game; it really can be anyone’s medium. You just have to be particularly good at conveying your message and providing good information.

So don’t be afraid of the technology! Just get out there and try! 🙂 You can’t hit a home run if you don’t swing the bat!

Category: Social Media

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