Managing your web presence and responsiveness

Now that you’ve created a website or Facebook Presence, it’s helpful if you follow a set of guidelines that will ensure that your website is well tended to and your readers well looked after.

Don’t Disappear for long periods of time

 Don’t disappear for long periods, being a “hit and miss” poster.  Even if you can’t post every day, it’s better to make some sort of regular schedule so that people subconsciously get used to you appearing always on Wednesdays, for example, than if you use the “feast or famine”, reactive approach – chattering all day long for three days, then dropping off the face of the earth for a month.

We’re all guilty of this – including me. I got bogged down in the middle of a series of book projects in 2011 and let my own website slide for 3 months.  It’s happened to all of us. One tip to combating this is to try to create a backlog of pre-written blog posts or at least the startings of good blog posts that just need to be finished up. There’s a reason why newspapers require that columnists submit 2-3 months of columns in advance!

 Don’t Ignore

 Not answering questions or responding to comments is a bad idea.  Create methods for keeping track of who has commented on threads you’re involved in or responded directly to a post.

 Don’t Talk Behind Someone’s Back

By now, you’ve heard my advice of being cautious about things you say on the web as it “lives forever.” Criticizing people to other peers online is especially a no-no.  Venders often support or work with similar customers – customers who are competitors in similar (or even the same markets). The advice your mother probably told you holds true here: if you can’t say something nice, don’t say it at all. Or, another way of thinking of it, if it’s not something you wouldn’t say to their face – don’t say it at all.

Interaction – Don’t Be Remote

 Your subscribers have to feel as if they are in the “inner circle” – and I’m not talking about those who finally made it to your most expensive products. I’m talking about EVERY customer or reader.  They have to feel as if you like them and care about their problems as much as they do. But howdo you do it?

  •  Ask genuine questions about their needs . Create a survey before you start your next product. Ask them what they want, what they think.
  •  Ask for feedback
  •  Offer them “first crack” at your new product – with a significant discount (and be sure to let them know that no one else will be getting their special deal.
  •  Offer it to them ahead of the pack – a “sneak preview” limited batch.  (That way, if something isn’t working properly or they have a lot of questions about one point, you can even fine-tune the product – and of course, send them a copy of the updated version!)
  •  Give them exclusive unadvertised bonuses.  And keep the quality content rolling.

To sum it all up, once you’ve “landed” them, keep investing your time in them with targeted follow-up.



Category: Blogging, Content Management, Websites

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