Getting Started with Creating Content for Your Site

For a lot of people, writing doesn’t come naturally. So when they’re faced with starting a new webite — or worse – told they need to “write a blog” they become paralyzed.

“What in the world am I supposed to write about?”

Fortunately, for many small and midsized business owners, The Business Blogging Telesumit, a great series of teleseminars about business blogging (or now, my new favorite phrase, content curation), was hosted by Tom Traenor of Right Mix Marketing.

Tom, himself, shared some fabulous information to help all new business owners or business bloggers how to get started.

First – think of how blogging fits in with the rest of your electronic presence. Blogging is the content creation; social media is how you promote the content you’ve created. SEO gives you the tips and key words you should use to help focus on what people are looking for (and what words they use.)

“Most businesses should blog” Tom said. 90% of the decision making process actually starts online now.

So how does Tom think you should get started?

1. Set a goal.Goals shouldn’t just be traffic or number of comments.  Pin your goal to what it is you want your customer to do in the sales process: a lead, download a free report, ask for a free estimate. Focus on who your customer is, what they want.  Know that there are going to be different types of visitors to your site. Some are going to be potential joint venture partners or other businesses you can partner with. Some will, of course, be customers. Others though will be content champions, people who will share your content and may have influence. These can be journalists, partners, other bloggers.

2. Wow people with great topics.Give great content – better than what others will. Answer your customers questions. Address their pain points. Solve their problems. Provide valuable resources. Address how to’s or list. FAQ topics can often be great topics for blogs.

BONUS TIP: if you include other companies or firms in your blog, contact them, let them know so you can cross promote!  So if you are a wedding planner who comes up with the Top 10 Most Romantic Venues in Seattle, contact those sites, let them know, so they can work with your promotion.

3. Write for the web.  Writing for the web is a little different than other writing. It’s more magazine style. Try including great headlines that grab attention, followed by easily skimmable content.  “People like bullets or lists.” 

4. Take Action.  Have a call to action at the end of the article. What do you want the reader to do now? Download a free (related) report? Schedule a free consultation? Follow you on Twitter? Leave a comment? Pick an action.

5.  Speak their language. SEO will tell you what the search terms and words are that your target audience is using to hunt for the information you’re offering. Google’s Keyword Tool can help you with this. 

BONUS TIP: Don’t just say “click here to learn more.” Never lose an opportunity to use your key words. Try “Learn more home building tips here.”

6. Share, share, share. Make it easy to share and engage. Include the social media sharing buttons. Ask questions of your readers – give them something to ponder, to think about, and then reply to.

7. Reach out and touch. Promote your postings through your connections. Share your posts through email, through your social media contacts and Linked In Groups. Be sure to connect with the influencers in your industry too. Don’t overlook commenting on other people’s blogs and linking it back to your own blog.

Tom’s advice? Get started. “Watch others. See what they’re doing. Don’t get discouraged. You will get better at it over time. Just get started.”

By using the above steps to examine what parts you have done, you can now focus on exactly what parts you need to in order to be even more successful!

Category: Blogging, Content Management, Websites, Writing

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