Create your own ezine: a way to connect

Call it an inbox newsletter, or an email newsletter… or an ezine. But one of the most overlooked ways to monetize your websites is through ezine promotion. Ezines are like “magazines” that are electronic and share great information with your readership. Their articles are likely to be longer than the typical blog post – so having richer, deeper content.

So how do you do this?

  •  Make sure there is a sign-up form prominently displayed on your site inviting people to help themselves to a free .PDF report, audio or video containing your most unique, valuable gem of information.  Let them know while they’re opting in that they will receive a regular edition of your ezine.
  • Figure out what your ezine should be like and how often you want to deliver it.  Presumably it’ll be on the same general topic that your website is – but then what? What specific areas might you ensure are covered?
  • Consider creating an “editorial team” with each expert being a guest columnist who provides a column on a regular basis to your ezine. You’ll of course need to promote them as contributors, and even work out co-marketing arrangements but it could be well worth it if they too are sharing your newsletter with their readership.
  • Can you work in affiiate marketing in natural ways? Webinars? Look for other marketing opportunities to be developed here.
  • Then make sure they receive it, delivered via their Feed or email.

Your ezine doesn’t have to be a dazzling display of HTML and graphics (unless your niche involves visual design, that is):  Some of the most effective ezines out there are simple text emails sent regularly.

Another great way to use ezines to your advantage – especially when you’re first starting out:  Advertise in other, popular and already well-established “authority” ezines.  There are sure to be several specific to your niche, whatever that topic consists of:  And ezine advertising is usually ridiculously inexpensive – a perfect way for newcomers to introduce themselves to a larger traffic base.

There’s a bit of upfront planning of course – especially if you are looking at including others as guest columnists etc., but you’ll find it’s well worth it  in the long run.

Category: Content Management

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