Content Tip: Invite guest writers

Guest blogging can be a great way to expand your reach into new readership circles, or generate fresh content.  But some may be tentative to simply reach out and say “hey – can I write a blog for YOU?” or “Would you be a guest blogger on my site?” So here’s a few ideas on how to do this.

* Write guest posts on blogs that are related to your field.  If you are in a retail niche, focus on other niches that are complementary.

* Offer a blog exchange – you provide a column for the other party and they provide one for you. Each of you get a link back to your own sites.

* Reach out to thought leaders, assocations, or academics. These are often overlooked opportunities to get fresh new content.

So tak a chance: Just contact the blogger and make an offer. The worst they can say is no.

Category: Blogging, Sponsored Blogs, Websites, Writing

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