Recent Writings

Managing your web presence and responsiveness

Managing your web presence and responsiveness

Now that you’ve created a website or Facebook Presence, it’s helpful if you follow a set of guidelines that will ensure that your website is well tended to and your readers well looked after. Don’t Disappear for long periods of time  Don’t disappear for long periods, being a “hit and miss” poster.  Even if you […]

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Marketing Quote of the Day

Good bye broadcast. Hello, Conversation. ~~~Shel Isreal

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Sometimes humor falls flat

Have you ever heard a joke that you just didn’t get? Or that completely didn’t make sense to you? That’s the issue with using humor in marketing: even if you think you’ve highly focused your marketing effort to a very select niche audience, the humor can still fall flat. Big companies make these mistakes too. […]

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Marketing Quote of the Day

Your culture is your brand. ~~~Tony Hsieh

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Managing your customer base

Managing your customer base

 Databases. It can start simply at first, certainly. But the more information you gather, the more valuable your database will become. After all, think about it: there are businesses are bought SOLELY because of the value of the customer list that comes with the business. So as you start building your customer list, you’ll eventually want […]

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