About C2HM3

C2HM3: who we are, and why we are

Capitalizing on more than 20 years of work experience in Fortune 100 firms, and a collegiate teaching career McCale has influenced more than 6,000 students and employees of the Generation Z, Millennial, Gen X and Boomer generations.

McCale has combined her broad business knowledge, teaching skills and practical marketing knowledge to develop, promote and manage a range of products, services, locations, people, ideas and small businesses, that help both organizations and individuals leverage web-technologies, resources and potential to meet their professional and personal goals.

Dr. McCale has published and/or presented over 30 academic journal articles or conference sessions in the field of experiential education and business marketing. She has written supplements and has been a university textbook reviewer for more than 10 books published by Pearson Prentice-Hall, and McGraw Hill. In 2010, she was listed as one of the most prolific academic writers/researchers in the field of marketing education at the Marketing Educators’ Conference.

Dr. McCale has a doctorate in marketing with additional graduate studies at the University of Colorado at Denver. She also holds a masters in organizational leadership and bachelors in journalism, both from Gonzaga University. Prior to her academic career, Dr. McCale spent 17 years as a marketing professional, doing product marketing, channel marketing and corporate marketing for firms such as AT&T, US West, Qwest, and American Red Cross.

Services included:

Account Profiling ~ Book Development ~ Branding ~ Business Consulting ~ Call Center Support ~ Campaigns ~ Case Studies ~ Channel Marketing ~ Content Marketing ~ Creative ~ Creative Direction ~ Cross Promotions ~ Customer Satisfaction Studies ~ Data Analysis ~ Employee Satisfaction Studies ~ Employee Supervision & Evaluation ~ Events ~ External & Internal Communications ~ Executive Communications ~ Fulfillment Support ~ Management ~ Market Research ~ Partnership Management & Marketing ~ Problem Solving ~ Packaging ~ Planning ~ Product & Services Development ~ Primary & Secondary Research~ Product & Services Marketing ~ Program Evaluation & Outcomes Assessment ~ Project Management ~ Proofreading & Editing ~ Public Relations ~ Publishing ~ Sales & Sales Management ~ Segmentation ~ SEO/Linking ~ ServQual ~ Social Media ~ Strategy ~ Training & Teaching ~ Qualitative/Quantitative/Action Research ~ Results Measurement ~ Video Scripting ~ White Papers ~


Client industries served:


Government & Education: University Education, Transportation, Economic Development,

Non Profit Organizations: Health & Human Services, Education

Services: Book Publishing, Consulting, Craft & Gifts, Employment, Marketing Agencies, Start-Ups, Therapeutic Services

ICT: Media, Technology, Telecommunication


Countries where clients have been located:

The Netherlands, Australia, China, India, Israel, Nicaragua, Slovenia, Trinidad & Tobago,


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