Archive for May, 2012

Recent Writings

Marketing Quote of the Day

Companies are learning that it’s much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere. ~~~Brian Reich and Dan Solomon

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Marketing Quote of the Day

Don’t be afraid to get creative and experiment with your marketing. ~~~Mike Volpe

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Celebrate Your Customers All Year Long to Have a Happy Holiday Season

If you want to ring in the New Year with record holiday sales, better take a closer look at your customer relationships rather than your store decorations, recent research shows. In recent studies, Motista, a customer research firm, has found that only 24% customers plan on purchasing from a retailer they shop with currently. That […]

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Marketing Quote of the Day

Businesses should follow and learn from others’ successes and failures in order to better understand and predict their own. ~~~Ben Mezrich

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Mistakes to Learn from: Spokesperson humor

I often get asked the question about “spokespersons” — in other words, should you as a business owner or individual employ (or be) a spokesperson on behalf of your brand. As a sole propeitor, you really ARE the brand, so in some ways, this is moot. Sure, you can “hide” behind a brand and talk […]

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