Archive for January, 2012

Recent Writings

Why does branding matter?

A lot of people ask me about branding, what it is, why it matters and if it should matter to them, their small business or their product.  While much has been written on the subject of branding, it can still be a pretty confusing topic for a lot of people. What is Branding? “Branding” occurs when any […]

Read More

Why Should You Blog? Why share your best stuff?

Why Should You Blog? Why share your best stuff?

There’s a lot of people who worry about publishing what they know on their website. After all, if you publish everything you know, then why would the reader take the next step to call you and hire you for your services? But think about it: just because you can cook, does that mean you’ll never […]

Read More

Happy Chinese New Year!

There’s nothing like Chinese New Year: the fireworks, the decorations…. it’s a menagerie of sounds and smells and colors all colliding that overwhelm the senses. The holiday marks the end of winter, beginning the new year with the Spring Festival. After having cleaned their homes, quite litterally having “swept away” any bad luck that might […]

Read More

Writing through Writer's Block: Getting good blog ideas

Writing through Writer’s Block: Getting good blog ideas

We’ve all been there. A term paper is due tomorrow. A report that needs to be on your boss’ desk before you leave.  An email that just has to be written, saying what you don’t want to say… and of course it won’t write itself will it? Wouldn’t it be nice if all these things […]

Read More

Blue Collar Blogging: Your Time Has Come

Blue Collar Blogging: Your Time Has Come

If you’re still looking for reasons why you should be blogging to help market your business, look no further. Marcus Sheridan of River Pools and Spas has one of the most frequented pool sites in the world.  But it wan’t always that way.  Starting out as a local business installing 75 pools a year, they realized […]

Read More

Page 1 of 212