Archive for August, 2011

Recent Writings

Social Media Tip 9: Never forget – Life is a Stage

While the original quote from Shakespeare is actually, “All the world’s a stage” the bard’s input applies neatly to our Social Media Tip #9, from research based Dan Zarrella’s presentation “The Science of Social Media.” In the bard’s interpretation, “All the world’s a stage” is the comparison of life’s stages to that of a play and […]

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Social Media Tip 8: Timing is Everything

People often saythat timing is everything. And how true that is! Timing matters to the success or failure of TV shows (what night the TV show is aired, what it’s up against, what the lead in show is). Timing matters to how much money you make in the stock market: how long you wait before a stock […]

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Social Media Tip #7: Understanding Attention

As many of you know, I’m a fan of scientific data. And I’m an even bigger fan of scietific data about marketing: how to do marketing well, and how to do it better.  So HubSpot’s social media scientist, Dan Zarrella, has confirmed some great concepts (and dispelled others) in his most recent study “The Science […]

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Social Media Tip 6: The Common Touch

People often feel that in order to be “out there” tweeting and hob-nobbing in the social media world that they have to be really high tech. Ok, sure, that might have been true early on in the advent of social media, but not so these days says Dan Zarrella, Hubspot’s social media scientist. These days, […]

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Social Media Tip 5: Look on the Bright Side of Life

Monty Python fan’s rejoice! Apprently Eric Idle was right in his advice to “Always look on the bright side of life” … a least as it applies to social media. Hubspot social media scientist, Dan Zarrella, shares that your Twitter followers and Facebook friends don’t really want to be laid low with bad news.  It […]

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