• Managing your web presence and responsiveness

    Managing your web presence and responsiveness

    Now that you’ve created a website or Facebook Presence, it’s helpful if you follow a set of guidelines that will ensure that your website is well tended to and your readers well looked after. Don’t Disappear for long periods of time  Don’t disappear for long periods, being a “hit and miss” poster.  Even if you […]

  • Beware: all publicity isn't always good publicity

    Beware: all publicity isn’t always good publicity

    We’ve all heard the old maxim:  “Bad press is better than no press.”  And while there is a bit of truth to that (as many sayings have) you want to be careful in how closely you adhere to that philosophy. One group of marketers believe that bad press should be avoided at all costs – and that getting […]

  • Ask for product review to open doors… but be careful

    Imagine this – you’re trying to figure out which movie to go see this weekend. Which do you choose: the movie you’ve never heard of, OR the movie you saw being reviewed on Good Morning America today as potentially one of the best movies of the year? Most will pick the movie they’ve heard of. […]

  • Getting Accepted as a Guest Blogger: It's a bit like dating

    Getting Accepted as a Guest Blogger: It’s a bit like dating

    So you’ve been listening to everyone (possibly even me) about why you should occasionally guest blog. And you’ve bought in. But now what? What do you do to “get accepted?” How do you approach this? Guest blogging is a bit like dating: it’s going to take some nerve, gumption and yes even a willingness to […]

  • Pre-selling: what is it? Can I do it?

    Pre-selling: what is it? Can I do it?

    Let’s answer the question in the headline first: YES. Pre-selling can be seen as a number of activities – but in essence, it’s more than just gathering orders before the release of a book or DVD.  Pre-sale activities are ANYTHING that will move the customer further along the sales process and into finally purchasing the […]

  • Being a Good Guest (Blogger that is…)

    Once you’ve decided you actually want to be a guest blogger, the next question alot of people  have is “how do I get to be one?” Of course the usual response is going to be checking out websites that have similar or complementary readership as your target audience. So if you are targetting mechanics, guest […]

What We Do

Content

Content

Making sense of the chaos with real information Lots of Data... Too little information? Decision-making is so much easier when you have data to base those decisions on. C2HM3 has been providing organizations, departments, and individuals data / decision making assistance to form strategic plans, to understand how to better serve customers

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About C2HM3

About C2HM3

C2HM3, LLC provides clients online data collection, analysis and program evaluation that is uniquely designed for organizations’ needs, situations and business objectives. C2HM3 has played a distinct role in developing tracking methodologies to study student development in experiential education programs/activities, the

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Research

Research

Research. It’s always a good idea…right? But having a good idea versus having the time to gather the information needed to move ideas forward are two very different things. Business leaders often find themselves in

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Recent Writings

Marketing Magic: 4 Ways to Engage Today’s Invisible Shoppers

Marketing Magic: 4 Ways to Engage Today’s Invisible Shoppers

Today’s buyers self-educate and make buying decisions before you even know they’re shopping. How can you engage with these invisible shoppers?

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What is Webrooming - and How Can it Help Your Business?

What is Webrooming – and How Can it Help Your Business?

Nearly nine out of ten shoppers have a shocking confession to make: They are webroomers. Find out how webrooming shoppers can boost your sales and profits.

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Tips from Zarella: Improving Your Social Media

I always love Dan Zarella’s work. He’s smart, and does actual research about what works in social media rather than guess work or some small sample that has no relevance or applicability.  Check out his latest thoughts on improving your social media. 20 Data-Backed Ways to Upgrade Your Social Media Marketing … blog.hubspot.com5/2/13 Get tips […]

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Are your customers invisible?

I don’t rant often. I don’t pick on retail employees, because I, too, was a young college student making ends meet by working retail not that long ago.  And I’ve had many, many former retail employees as students and as employees since. I know their pain and the hard work it takes to be a […]

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Video Game Lessons for Improving your User Interface/Experience

I hate my remote control. I’m sure many of you have had this experience: you know the one I’m talking about. Where your 9 year old kid can figure out 15 ways to do something with technology, but you’re still left trying to figure out how to record Star Trek: TNG? Technology companies know this. […]

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