Now that you’ve created a website or Facebook Presence, it’s helpful if you follow a set of guidelines that will ensure that your website is well tended to and your readers well looked after. Don’t Disappear for long periods of time Don’t disappear for long periods, being a “hit and miss” poster. Even if you [...]
We’ve all heard the old maxim: “Bad press is better than no press.” And while there is a bit of truth to that (as many sayings have) you want to be careful in how closely you adhere to that philosophy. One group of marketers believe that bad press should be avoided at all costs – and that getting [...]
Imagine this – you’re trying to figure out which movie to go see this weekend. Which do you choose: the movie you’ve never heard of, OR the movie you saw being reviewed on Good Morning America today as potentially one of the best movies of the year? Most will pick the movie they’ve heard of. [...]
So you’ve been listening to everyone (possibly even me) about why you should occasionally guest blog. And you’ve bought in. But now what? What do you do to “get accepted?” How do you approach this? Guest blogging is a bit like dating: it’s going to take some nerve, gumption and yes even a willingness to [...]
Let’s answer the question in the headline first: YES. Pre-selling can be seen as a number of activities – but in essence, it’s more than just gathering orders before the release of a book or DVD. Pre-sale activities are ANYTHING that will move the customer further along the sales process and into finally purchasing the [...]
Once you’ve decided you actually want to be a guest blogger, the next question alot of people have is “how do I get to be one?” Of course the usual response is going to be checking out websites that have similar or complementary readership as your target audience. So if you are targetting mechanics, guest [...]
It would be a shame to go to all the effort of creating great content and then nobody sees it. There are endless ways to get your content out there to be read and acted upon by your target audience. Here are just a handful of ideas: Add your articles to article directories. There are [...]
If writing is really your thing and affiliate marketing and self-promotion aren’t, you may wish to consider writing sponsored blog posts. If your site has a high traffic count and Alexa ranking, you’ll most likely be approached by product developers who want to pay you to write about their product – but, let’s face it, [...]
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. ~~~Tim O’Reilly and Sarah Milstein
One thing that many of my business clients find helpful is occasionally checking to see what “trends” are hot on Google. Checking Google Trends (go to google.com/trends) will help you see what keywords are hot at the moment. Then, try to find a logical way to work a post about one of them into your blog. If [...]
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